Soft Baits

Bobby Garland® Mo' Glo 2" Baby Shad

The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. Try holding this bait and keeping the tail from dancing and you'll get a glimpse of the irresistible action that has...

Freaky Franks Ready-To-Fish 35 Piece Kit

The 2.5” freaky worm is a high quality, soft plastic worm specifically designed to trigger aggression in trout, crappie, bluegill, walleye, sauger, or bass.Our “Ready to Fish Box” includes 3 of our most popular colors in a...

Gibbs Delta 4.5" Hoochy Rigged

These Premium Yamashita soft Baits are manufactured in Japan using high quality specialty vinyl. These squids feature a soft and supple unique material and offer a life like action when trolled behind a Flasher or Dodger.    WARNING: Cancer and...

Mr. Crappie Grub 2"

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! Ribbed...

Rattlin' Ned

The Googan Baits Rattlin' Ned will help you bring the noise. Each 2.75'' Rattlin' Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically...

Saucy Swimmer 4.8"

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

Squirley Shirley 2oz

The long tail on this jig creates an erratic action that is sure to entice Cod and Halibut. It comes with a white painted lead head, realistic eyes and a large barded single hook. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Yum Money Minnow 5"

The YUM Money Minnow is the original soft-plastic minnow designed for all fishing situations and water conditions. The big paddle tail swims even when retrieved in slow motion. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Berkley PowerBait® The Champ Craw (3.5")

DESCRIPTION Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The...

Gulp! Alive!® Sandworm

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp!® Swimming Mullet

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design High action swimming tail Features Gulp! extreme scent...

Krackin' Craw 4"

The Googan Baits Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big fish. GEAR...