Soft Baits

Mr. Crappie Grub 2"

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! Ribbed...

Rapala WildEye® Live Anchovy

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®,...

Rattlin' Ned

The Googan Baits Rattlin' Ned will help you bring the noise. Each 2.75'' Rattlin' Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically...

Saucy Swimmer 4.8"

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

Yum Money Minnow 5"

The YUM Money Minnow is the original soft-plastic minnow designed for all fishing situations and water conditions. The big paddle tail swims even when retrieved in slow motion. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Berkley PowerBait® Pre-Rigged Swim Shad (2")

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

Berkley PowerBait® The Champ Craw (3.5")

DESCRIPTION Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The...

Dry Creek Egg Shots - Mason Magic Scent

WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Gulp! Alive!® Sandworm

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp!® Swimming Mullet

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design High action swimming tail Features Gulp! extreme scent...

Krackin' Craw 4"

The Googan Baits Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big fish. GEAR...

PowerBait® The General

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...