Soft Baits

Krackin' Craw 4"

The Googan Baits Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big fish. GEAR...

Mustad Octopus Live Jig

The Mustad InkVader is a revolutionary TPE octopus soft bait that is built to look and move exactly like a live octopus, even squirting non-toxic and soluble ink from tablets that can be added to the head cavity. Whether you’re bouncing it off the...

PowerBait® The General

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Rapala WildEye® Live Herring

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®,...

Strike King KVD Perfect Plastics Finesse Worm

KVD PERFECT PLASTICS FINESSE WORM 5" The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced, and even better, features Strike King's exclusive Coffee Scent technology. Coffee adds to the appeal, as it masks...

Strike King Rage Baby Craw 3"

RAGE BABY CRAW 3" Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifelike realism and tantalizing action. Made from high-grade plastics for superior action and durability, the Baby...

Strike King Rage Toad

RAGE TOAD Cause "toad rage" on the waterways with the exclusive Strike King® Rage Tail® Toad soft plastic equipped with unique legs designed to stir up more topwater turbulence than ever before! For best results, rig weightless with the eyes up...

Yamamoto 5" Single Tail Grub (20 Pack)

PRODUCT DETAILS The Single Tail Grub is a Yamamoto staple. Available in 3”, 4”, 5”, and 6”, the Single Tail Grub covers the gamut of potential applications. Whether you fish it alone or as a trailer, this plastic has a...

Z-Man 4" Hula Sticks (6 Pack)

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ™ jighead - or Texas-rigged - and watch this buoyant bait...

1 3/4" Sassy Shad

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic bait fish you'll find anywhere. The Sassy Shad® will out produce any other shad-type lures. It's...

2 1/4" Sassy Stingum

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

2 3/4" TwisterMite

Fishing the Mister Twister® TwisterMite - The Mister Twister TwisterMite is a perfect copy of a hellgrammite. It’s 2 3/4 inches long and is the ideal soft plastic lure for trout, crappie, smallmouth and panfish. Rig it with a Mister...