Soft Baits

Berkley PowerBait® The Champ Craw (3.5")

DESCRIPTION Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The...

Gulp! Alive!® Sandworm

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Kalin 5" Grubs (10 Pack)

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kalin's baits, whether you are fishing for quarter-pound panfish or 300 lb halibut. Formula remains super soft,...

Krackin' Craw 4"

The Googan Baits Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big fish. GEAR...

Live Target 3" Soft Plastic Rigged Shrimp

1/4oz The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder, Snook, and Tarpon. The Rigged Shrimp is designed to...

Live Target 4" Soft Plastic Rigged Shrimp

1/2oz The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder, Snook, and Tarpon. The Rigged Shrimp is designed to...

PowerBait® Catfish Bait Chunks

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. With this exclusive scent and flavor formulation you have the...

PowerBait® The General

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Rapala Wildeye® Swim Shad - 7/16oz

One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye” set the standard by which all others are measured. Many...

Saucy Swimmer 3.8"

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

Strike King Rage Baby Craw 3"

RAGE BABY CRAW 3" Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifelike realism and tantalizing action. Made from high-grade plastics for superior action and durability, the Baby...

Strike King Rage Craw

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence...