Soft Baits

Gulp! Alive!® Floating Salmon Eggs

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive!® Sandworm

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp!® Crawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Perfect for jig or drop shot Expand your strike zone with Gulp! scent dispersion Rig and fish as any...

Gulp!® Eel

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Ideal replacement for scarce live eels Scent, flavor, action and appearance imitates all live...

Gulp!® Floating Trout Worm

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs Features Gulp! extreme...

Gulp!® Jumbo Leech

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow...

Johnson Crappie Buster® Tubes (1.75")

DESCRIPTION Crappie Buster Tubes resemble small minnows and are ideal soft plastics for all crappie fishing techniques; slow trolling (spider rigging), single pole jigging, and even long line trolling! FEATURES Shorter head and longer tentacles...

Kalin's Mini Jerk Minnow (3" - 10 Pack)

The Mini Jerk Minnow 3" bait provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size. 10 Pack.   WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Kalin's Sizmic Jerk Minnow Jr. (4" - 10 Pack)

The Jerk Minnow Jr. provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size.   WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Lunker Log 4"

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action...

Lunker Log 5"

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action...

Mister Twister Crappie & Bluegill Kit

The Crappie & Bluegill Kit gives anglers a convenient package with everything they need to outfit their tackle box for successful fishing. Featuring a variety of lures, including Lil Bits, Teenies and jigs, this kit is excellent for crappie,...