Soft Baits

Kalin's Mini Jerk Minnow (3" - 10 Pack)

The Mini Jerk Minnow 3" bait provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size. 10 Pack.   WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Kalin's Sizmic Jerk Minnow Jr. (4" - 10 Pack)

The Jerk Minnow Jr. provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size.   WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Lunker Log 4"

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action...

Lunker Log 5"

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action...

Mr. Crappie Snap Jack

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! Ribbed...

Mr. Crappie Thunder 1.75"

The Mr. Crappie® Thunder® from Strike King® features a skirt similar to a tube, however it also boasts a beefy, solid body that's capable of being pulled through heavy cover. Developed in collaboration with Wally Marshall, better known as Mr...

Mustad 3" Stick Worm

The Stick Worm, the softest of LIVETARGET’s newest worm profiles, is designed to excel in various fishing techniques. The 5- and 6-inch versions are ideal for Texas, or wacky rigging, featuring a reduced salt content in the inner core to achieve a...

Mustad 5" Stick Worm

The Stick Worm, the softest of LIVETARGET’s newest worm profiles, is designed to excel in various fishing techniques. The 5- and 6-inch versions are ideal for Texas, or wacky rigging, featuring a reduced salt content in the inner core to achieve a...

Mustad Crawfish

The ubiquitous crayfish, serving as a key prey item for bass populations from Florida to California, assumes a crucial role in many anglers’ pursuits. Leveraging Injected Core Technology (ICT), the LIVETARGET Craw marks a significant departure from...

Mustad Hollow Body Mouse

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of pads and grass mats. The intricate life-like details make this rodent...

Mustad Hollow Body Sunfish

Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to...

Pete's Trout Ticklers Eggs

Popular, large, genuine salmon eggs are a must for all serious trout anglers. Packed in special oil…they really attract trout! Especially effective in rivers, streams, and slow moving waters. WARNING: Cancer and Reproductive Harm -www.P65Warnings...