Soft Baits

Kalin's Sizmic Jerk Minnow Jr. (4" - 10 Pack)

The Jerk Minnow Jr. provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size.   WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Live Target 3" Soft Plastic Rigged Shrimp

1/4oz The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder, Snook, and Tarpon. The Rigged Shrimp is designed to...

Live Target 4" Soft Plastic Rigged Shrimp

1/2oz The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder, Snook, and Tarpon. The Rigged Shrimp is designed to...

Lunker Log 4"

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action...

Lunker Log 5"

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action...

Mister Twister Crappie & Bluegill Kit

The Crappie & Bluegill Kit gives anglers a convenient package with everything they need to outfit their tackle box for successful fishing. Featuring a variety of lures, including Lil Bits, Teenies and jigs, this kit is excellent for crappie,...

Mr. Crappie Shadpole

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! Darting...

Mr. Crappie Slab Slanger

Mr. Crappie's Shoo Shiner is a hand tied feather jig that is designed for the all-around angler with panfish as their target. Built on the Teen-Zee Sausage Head profile, this hand tied hair jig comes in colors hand chosen by Wally Marshall himself. The...

Mr. Crappie Snap Jack

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! Ribbed...

Mr. Crappie Thunder 1.75"

The Mr. Crappie® Thunder® from Strike King® features a skirt similar to a tube, however it also boasts a beefy, solid body that's capable of being pulled through heavy cover. Developed in collaboration with Wally Marshall, better known as Mr...

Mustad 3" Stick Worm

The Stick Worm, the softest of LIVETARGET’s newest worm profiles, is designed to excel in various fishing techniques. The 5- and 6-inch versions are ideal for Texas, or wacky rigging, featuring a reduced salt content in the inner core to achieve a...

Mustad 4.5" Finesse Worm

The Finesse Worm stands out with its thicker body, gradually tapering from head to tail like a baseball bat. This design adds subtle bulk to the traditional finesse profile. Through strategic manipulation of hook placement and weight distribution, the...