Soft Baits

Magic Products Worm Food

Here's the original worm food with over 30 years of research and testing supporting it. Magic Worm Food contains the right combination of 32 different proteins fats minerals vitamins and carbohydrates all essential to a worm's proper feeding.After a...

Mr. Crappie Snap Jack

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! Ribbed...

Mustad 3" Stick Worm

The Stick Worm, the softest of LIVETARGET’s newest worm profiles, is designed to excel in various fishing techniques. The 5- and 6-inch versions are ideal for Texas, or wacky rigging, featuring a reduced salt content in the inner core to achieve a...

Mustad 5" Stick Worm

The Stick Worm, the softest of LIVETARGET’s newest worm profiles, is designed to excel in various fishing techniques. The 5- and 6-inch versions are ideal for Texas, or wacky rigging, featuring a reduced salt content in the inner core to achieve a...

Mustad Crawfish

The ubiquitous crayfish, serving as a key prey item for bass populations from Florida to California, assumes a crucial role in many anglers’ pursuits. Leveraging Injected Core Technology (ICT), the LIVETARGET Craw marks a significant departure from...

Mustad Hollow Body Mouse

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of pads and grass mats. The intricate life-like details make this rodent...

Mustad Hollow Body Sunfish

Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to...

Pete's Trout Ticklers Eggs

Popular, large, genuine salmon eggs are a must for all serious trout anglers. Packed in special oil…they really attract trout! Especially effective in rivers, streams, and slow moving waters. WARNING: Cancer and Reproductive Harm -www.P65Warnings...

Rapala Crush City Bronco Bug

Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, to create a unique bait and action that most bass haven’t seen before. Two large...

Rapala Crush City Cleanup Craw

Designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Cleanup Craw was crafted to be Jacob’s dream craw bait. The perfect size, shape, and action to generate bites and win tournaments, the...

Rapala Crush City Freeloader - 4.25"

Developed by Major League Fishing pro Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad-style bait that needs to be in your tackle box at all times. Molded with tall flat sides to resemble a baitfish and a...

Rapala Crush City Freeloader - 6.25"

Developed by Major League Fishing pro Jacob Wheeler, the Rapala Crush City Freeloader is a deadly and super versatile shad-style bait that needs to be in your tackle box at all times. Molded with tall flat sides to resemble a baitfish and a...