Soft Baits

Saucy Swimmer 3.8"

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural...

Strike King Rage Baby Craw 3"

RAGE BABY CRAW 3" Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifelike realism and tantalizing action. Made from high-grade plastics...

Strike King Rage Craw

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender...

Strike King Rage Swimmers - 4.75"

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an...

Strike King Rage Toad

RAGE TOAD Cause "toad rage" on the waterways with the exclusive Strike King® Rage Tail® Toad soft plastic equipped with unique legs designed to stir up more topwater turbulence than ever before! For...

Swimbaits: Keitech Fat Swing Impact 5.8" (4 Pack)

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action...

Yamamoto 6" Senko

Yamamoto Double Tail Grub- 4"

The Double Tail Grub knows how to make a splash. 20 per pack, the Double Tail Grub offers a simple, timeless profile that that bass seem to lock in on. The Double Tail Grub excels as a jig trailer...

Yamamoto Uni

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very...

Yum Break'n Shad

The Break'n Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure.

Z-Man 4" Hula Sticks (6 Pack)

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ™ jighead -...

Z-Man Ned Rig Kit

A perfect way to get started fishing the incredibly effective Ned Rig technique, the Ned Rig kit features the most popular and versatile 10X Tough ElaZtech® finesse baits and ShroomZ™ jigheads. Each...