Soft Baits

Strike King Rage Swimmers - 4.75"

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an innovative rib design, the Strike King Rage...

Strike King Rage Toad

RAGE TOAD Cause "toad rage" on the waterways with the exclusive Strike King® Rage Tail® Toad soft plastic equipped with unique legs designed to stir up more topwater turbulence than ever before! For best results, rig weightless with the eyes up...

Swimbaits: Keitech Fat Swing Impact 5.8" (4 Pack)

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim...

Yamamoto 6" Senko

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has...

Yamamoto Double Tail Grub- 4"

The Double Tail Grub knows how to make a splash. 20 per pack, the Double Tail Grub offers a simple, timeless profile that that bass seem to lock in on. The Double Tail Grub excels as a jig trailer where it's shape and size appeal to crawfish eaters...

Yum Break'n Shad

The Break'n Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Z-Man 4" Hula Sticks (6 Pack)

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ™ jighead - or Texas-rigged - and watch this buoyant bait...

2 1/4" Sassy Stingum

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

3" Gobius (1/2oz)

Matching the soft, malleable body of a live round goby, the 3-inch Z-Man Gobius is composed of a super soft, impossibly durable ElaZtech®—yielding maximum movement and lifelike texture. Pre-rigged with a split dorsal fin brush guard and...

3" NED Ringer

Featuring our most popular bass colors, the all new 3" NED Ringer features a soft formulated straight tail design that has a small ball at the end of the tail. It is paired with a ringed body style to offer the ultimate NED rig lure. As you jig the lure...

3" Pinger Minnow (1/4oz)

The unique split-tail design of the Strike King® Pinger Minnow is specifically engineered to generate a 180 degree “rolling” action. The 90° line tie enables effortless depth control and maintains a consistent horizontal motion, while...

3" Pinger Minnow (1/8oz)

The unique split-tail design of the Strike King® Pinger Minnow is specifically engineered to generate a 180 degree “rolling” action. The 90° line tie enables effortless depth control and maintains a consistent horizontal motion, while...