Soft Baits

Gulp!® Crawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Perfect for jig or drop shot Expand your strike zone with Gulp! scent dispersion Rig and fish as any...

Mr. Crappie Lightning Shad

Developed in collaboration with Wally Marshall, Mr. Crappie, Strike King®'s Mr. Crappie® Lightning Shad is a soft plastic bait that displays a baitfish profile with a unique tapered tail that causes the bait to quiver and move, garnering the...

Rapala WildEye® Live Herring

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®,...

Yamamoto 1.5" Fuzzy Nut (6 Pack)

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to...

Z-Man 1.75" Shad Fryz (8 Pack)

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75-inch Shad FryZ represents small shad and baby panfish--among the most preferred forage foods of big panfish. Thin, deep-bodied profile transitions to a segmented...

Z-Man 2" Stingerz (8 Pack)

An exclusive Z-Man bait shape, the 2-inch StingerZ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook slot for easy rigging. Segmented tail undulates and quivers continuously,...

Z-Man TRD Tubez

DESCRIPTION Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing...

Dry Creek 3.5" Skirt Chaser

WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Dry Creek Jerry's Lures 1" Assault Grub

Handsome and aggressive, this little guy has an attitude that’s effective on River Shad, crappie, trout, and surf perch. In fact, the colors in this amazing series are great for a huge variety of fish. WARNING: Cancer and Reproductive Harm -www...

Gulp!® Squid

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels and smells like live squid Rig on a jig-head, a dropper loop or a Carolina rig Features...

Kalin's 3" Triple Threat Grub (10 Pack)

What others call new technology, we have been doing for 15 years.  Triple Threat Grubs feature tri-color patterns that imitate game fishes natural prey.  Patented design produces maximum action at the slowest possible speed.   WARNING:...

Mustad Octopus Live Jig

The Mustad InkVader is a revolutionary TPE octopus soft bait that is built to look and move exactly like a live octopus, even squirting non-toxic and soluble ink from tablets that can be added to the head cavity. Whether you’re bouncing it off the...