Soft Baits

Gulp!® Squid

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels and smells like live squid Rig on a jig-head, a dropper loop or a Carolina rig Features...

Mr. Crappie Lightning Shad

Developed in collaboration with Wally Marshall, Mr. Crappie, Strike King®'s Mr. Crappie® Lightning Shad is a soft plastic bait that displays a baitfish profile with a unique tapered tail that causes the bait to quiver and move, garnering the...

Squirley Shirley 6oz

The long tail on this jig creates an erratic action that is sure to entice Cod and Halibut. It comes with a white painted lead head, realistic eyes and a large barded single hook. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Strike King KVD Perfect Plastics Finesse Worm

KVD PERFECT PLASTICS FINESSE WORM 5" The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced, and even better, features Strike King's exclusive Coffee Scent technology. Coffee adds to the appeal, as it masks...

Strike King Rage Swimmers - 3.25"

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an innovative rib design, the Strike King Rage...

Strike King Rage Twin Tail Menace Grub 4"

RAGE TWIN TAIL MENACE GRUB 3.5" The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or retrieve speeds. Use the Rage Twin...

Yamamoto 5" Single Tail Grub (20 Pack)

PRODUCT DETAILS The Single Tail Grub is a Yamamoto staple. Available in 3”, 4”, 5”, and 6”, the Single Tail Grub covers the gamut of potential applications. Whether you fish it alone or as a trailer, this plastic has a...

Yum Dinger 4"

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Dinger 5"

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist...

Yum Lizard 6"

The new YUM Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass -- curly legs that create motion and a long curly tail that pushes a lot of water. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Z-Man 1.75" Shad Fryz (8 Pack)

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75-inch Shad FryZ represents small shad and baby panfish--among the most preferred forage foods of big panfish. Thin, deep-bodied profile transitions to a segmented...

7" Twin Tail Scampi (4 Pack)

Soft Plastic 7" Twin Tail Fat Scampi - 4 Pack WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov