Soft Baits

Big Eye Jig

The Big Eye Jig combines the classic "Bullet" style jig head, brightened up with chartreuse paint inserted into a Delta 8.5" Double Fin Plastic Tail with a curly skirt collar. The soft plastic parts of this jig create a unique and eye catching action...

BnR Holey Worms

Holey Worms are manufactured with a hole down the center that allows you to rig your worms for drift fishing in seconds by sliding the leader through the worm. The hole eliminates worm scrunch and extends the life of your worm allowing you to catch...

Crappie Magnet Slab Bites

Adding bait between the tails of a Crappie Magnet body increases the amount of bites you can get when fishing with the Crappie Magnet. We created a more durable bait to increase hits but stay on the hook. Try them out and see why our pro staff is so...

PowerBait® Floating Steelhead Worm

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Strike King Shim-E Stick

SHIM-E-STICK The Strike King® Shim-E-Stick is great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors!   Heavily salt impregnated Great action Great for wacky...

Berkley PowerBait® The Champ Swimmer (4.6")

DESCRIPTION Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye! Its large...

Gulp!® Corn

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great replacement for natural corn Features Gulp! extreme scent dispersion Expand your strike zone...

Mad River Steelhead Worms- 3"

They are made of soft & supple yet durable plastic. For Rigging, Drift fishing, thread these worms using the available Steelhead Worm rigging kit with detailed instructions. Add a Hard Fish Pill for extra flotation to keep worm out of snags and in...

PowerBait® Trout Nibbles

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Squirley Shirley 8oz

The long tail on this jig creates an erratic action that is sure to entice Cod and Halibut. It comes with a white painted lead head, realistic eyes and a large barded single hook. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Strike King Swinging Swim Jig

TOUR GRADE SWINGING SWIM JIG 1/4OZ Look closely at the Strike King® Swinging Swim Jig, and you'll see that unlike other jig styles, it's not built on a fixed hook. Instead, it has an eye joint that allows the hook to swing freely as the jig moves...

Z-Man Finesse TRD

DESCRIPTION The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective,...