Soft Baits

Bandito Bug 3.3"

Is your favorite soft bait the Bandito Bug? Do you wish that it would fit better on a smaller jig? This is perfect for you. At 3.3" the Junior Bandito Bug is perfect as a jig trailer or for the picky fish that just won't bite anything else. The same...

Bobby Garland® Mo' Glo 2" Baby Shad

The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. Try holding this bait and keeping the tail from dancing and you'll get a glimpse of the irresistible action that has...

Gulp!® Killer Crawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Hollow core for lifelike feel and incredible action Still more durable than live nightcrawler Deadly...

Mr. Crappie Grub 2"

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! Ribbed...

Rattlin' Ned

The Googan Baits Rattlin' Ned will help you bring the noise. Each 2.75'' Rattlin' Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically...

Saucy Swimmer 4.8"

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

Squirley Shirley 2oz

The long tail on this jig creates an erratic action that is sure to entice Cod and Halibut. It comes with a white painted lead head, realistic eyes and a large barded single hook. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Strike King Rage Swimmers - 3.25"

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an innovative rib design, the Strike King Rage...

Yum Dinger 4"

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a...

Yum Money Minnow 5"

The YUM Money Minnow is the original soft-plastic minnow designed for all fishing situations and water conditions. The big paddle tail swims even when retrieved in slow motion. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Freaky Franks Ready-To-Fish 35 Piece Kit

The 2.5” freaky worm is a high quality, soft plastic worm specifically designed to trigger aggression in trout, crappie, bluegill, walleye, sauger, or bass.Our “Ready to Fish Box” includes 3 of our most popular colors in a...

Gulp!® Swimming Mullet

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design High action swimming tail Features Gulp! extreme scent...