Soft Baits

Yamamoto 4" Kut Tail

When it comes to finesse baits the Yamamoto Kut Tail worm, a.k.a. Cut Tail, has all the features you need to fool those finicky fish. The unique tail design produces a subtle action perfect for finesse fishing techniques like drop-shotting. The...

Gulp!® Nemesis

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Water based scent dispersion Minnow body with relentless fish calling tail action Expand your strike...

Gulp!® Nightcrawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone...

PowerBait® Glitter Chroma-Glow Dough

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Z-Man 1.75" Tiny Ticklerz (8 Pack)

DESCRIPTION A downsized rendition of the popular, fish-catching 1.75-inch TRD TicklerZ, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to...

P-Line Double Squid Skirts

P-Line's Double Squid Skirt is the ideal lure for multiple saltwater applications. Use the bait to add life to your halibut jigs and bait rigs. For offshore angling, create clone-like trolling lures by inserting lead into the head and adding your...

PowerBait® Trout/Steelhead Egg Clusters

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Aero Baits Soft Beads 16MM

Description: After 3 years of product testing, development, and perfecting, AERO-BAITS are finally here. We blend our plastics and pigments by hand to ensure our beads and worms maintain their firmness, vivid colors, and have minimal shade variations. We...

Atlas Spawn Sacs Eggs

Spawn Sacs tied from fresh bait is considered one of the best ways to fish for trout, salmon or steelhead. It used to be a job that required planning, preparation and your time. No more! Easy-to-use and productive, Atlas Spawn Sacs take all the work out...

P-Line Tuna Ripper

The Tuna Ripper is a jet head designed with 5 ports that allow water to run through the bait, causing the ultimate bubble trail. And with 5 metallic head finishes and 10 skirt combinations, we’ve provided the ultimate tuna color combinations...

PowerBait® Pit Boss

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Strike King 3X Z-Too Soft Jerkbait

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Z-Too also...