Soft Baits

Gulp!® Shrimp

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels and smells like live shrimp! Rig and fish using any technique appropriate for live...

WFO Egg Clusters 19mm- 15 Pack

WFO formulated to be soft yet durable to make fish want to hold on. They hold their colors and hues. Realistic cluster shapes for movement in the water column. Made by WFO in the U.S.A. Quantities: 19mm - 15 per package 16mm - 15 per package 14mm (mini)...

Yamamoto "Kreature" Soft Baits

Slightly heavier than a 5-inch Senko, Yamamoto's 4-inch Kreature can be cast weightless for a slow, horizontal descent. Raise your rod tip, and you can burn it back across the water's surface like a buzzbait. This versatile lure's performance is...

Berkley PowerBait® The Champ Minnow (3.4")

DESCRIPTION Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live...

Big Eye Jig

The Big Eye Jig combines the classic "Bullet" style jig head, brightened up with chartreuse paint inserted into a Delta 8.5" Double Fin Plastic Tail with a curly skirt collar. The soft plastic parts of this jig create a unique and eye catching action...

BnR Holey Worms

Holey Worms are manufactured with a hole down the center that allows you to rig your worms for drift fishing in seconds by sliding the leader through the worm. The hole eliminates worm scrunch and extends the life of your worm allowing you to catch...

Crappie Magnet Slab Bites

Adding bait between the tails of a Crappie Magnet body increases the amount of bites you can get when fishing with the Crappie Magnet. We created a more durable bait to increase hits but stay on the hook. Try them out and see why our pro staff is so...

Gibbs Halibut Hawg 8"

Hands down the most popular Halibut lure on the West Coast. This extra Large grub comes with multiple purposes; you can use them with Jig Heads and bounce them off the bottom of the Ocean, or you can suspend them from your Halibut Spreader with a bit of...

Gulp!® Floating Salmon Eggs

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Imitates real salmon eggs Durable, easy to maintain and ready to fish when you are

Mad River Steelhead Worms- 6"

They are made of soft & supple yet durable plastic. For Rigging, Drift fishing, thread these worms using the available Steelhead Worm rigging kit with detailed instructions. Add a Hard Fish Pill for extra flotation to keep worm out of snags and in...

PowerBait® Floating Steelhead Worm

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Strike King Shim-E Stick

SHIM-E-STICK The Strike King® Shim-E-Stick is great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors!   Heavily salt impregnated Great action Great for...