Soft Baits

4" Scented Jerk Shadz (5 Pack)

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk ShadZ™ can be rigged weightless to achieve a slow,...

Dry Creek Jerry's Lures 3" Assault Grubs

One of our most versatile sized grubs, the 3” Assault grub is the popular choice in both fresh and salt water fishing.

Gulp!® Trout Nuggets

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Fortified with Gulp! flavor bits Pre-formed...

Keitech Easy Shiner 3" 10 Pack

The 3-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing...

Mr. Crappie Grub 2"

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the...

PowerBait® Floating Steelhead Worm

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Yum Grub 2"

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ribbed grub-like body and a slightly oversized-thin...

Z-Man DieZel MinnowZ

DESCRIPTION Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and...

Fishermans Gold Eel- 2oz (2 Pack)

2 oz coated jig head with a soft plastic tail - 2 pack  

Gulp!® Floating Salmon Eggs

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Imitates real salmon eggs Durable, easy to...

PowerBait® Pit Boss

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Strike King 3X Z-Too Soft Jerkbait

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation...