Soft Baits

PowerBait® The General

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Rapala WildEye® Live Anchovy

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®,...

Strike King Rage Baby Craw 3"

RAGE BABY CRAW 3" Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifelike realism and tantalizing action. Made from high-grade plastics for superior action and durability, the Baby...

Strike King Rage Swimmers - 4.75"

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an innovative rib design, the Strike King Rage...

Strike King Rage Toad

RAGE TOAD Cause "toad rage" on the waterways with the exclusive Strike King® Rage Tail® Toad soft plastic equipped with unique legs designed to stir up more topwater turbulence than ever before! For best results, rig weightless with the eyes up...

Strike King Rage Twin Tail Menace Grub 4"

RAGE TWIN TAIL MENACE GRUB 3.5" The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or retrieve speeds. Use the Rage Twin...

Z-Man 4" Hula Sticks (6 Pack)

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ™ jighead - or Texas-rigged - and watch this buoyant bait...

2 1/4" Sassy Stingum

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

2 3/4" TwisterMite

Fishing the Mister Twister® TwisterMite - The Mister Twister TwisterMite is a perfect copy of a hellgrammite. It’s 2 3/4 inches long and is the ideal soft plastic lure for trout, crappie, smallmouth and panfish. Rig it with a Mister...

3" Gobius (1/2oz)

Matching the soft, malleable body of a live round goby, the 3-inch Z-Man Gobius is composed of a super soft, impossibly durable ElaZtech®—yielding maximum movement and lifelike texture. Pre-rigged with a split dorsal fin brush guard and...

3" Gobius (3/8oz)

Matching the soft, malleable body of a live round goby, the 3-inch Z-Man Gobius is composed of a super soft, impossibly durable ElaZtech®—yielding maximum movement and lifelike texture. Pre-rigged with a split dorsal fin brush guard and...

3" NED Ringer

Featuring our most popular bass colors, the all new 3" NED Ringer features a soft formulated straight tail design that has a small ball at the end of the tail. It is paired with a ringed body style to offer the ultimate NED rig lure. As you jig the lure...