Soft Baits

Gulp!® Extruded Bloodworm

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! No two alike - just like live Great...

Gulp!® Swimming Mullet

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design High action...

River2Sea S- Waver 168S

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a closer look. S-Waver is the hottest swimbait in the West...

Dry Creek Outfitters Mutiny Baits 8″ Captain Hook Tail Grub

One of the two most popular sizes and the best colors, these grubs have the additional advantage of carefully hand-packed flat tails to ensure no kinked tails. It doesn’t get any better. Proudly Made...

Freaky Franks Ready-To-Fish 35 Piece Kit

The 2.5” freaky worm is a high quality, soft plastic worm specifically designed to trigger aggression in trout, crappie, bluegill, walleye, sauger, or bass.Our “Ready to Fish Box” includes 3 of our...

Live Target 3" Soft Plastic Rigged Shrimp

1/4oz The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder,...

Mr. Crappie Slab Slanger

Mr. Crappie's Shoo Shiner is a hand tied feather jig that is designed for the all-around angler with panfish as their target. Built on the Teen-Zee Sausage Head profile, this hand tied hair jig comes...

Mustad 4.5" Finesse Worm

The Finesse Worm stands out with its thicker body, gradually tapering from head to tail like a baseball bat. This design adds subtle bulk to the traditional finesse profile. Through strategic...

Saucy Swimmer 4.8"

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural...

Strike King KVD Perfect Plastics Finesse Worm

KVD PERFECT PLASTICS FINESSE WORM 5" The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced, and even better, features Strike King's exclusive Coffee Scent...

Strike King Rage Swimmers - 3.25"

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an...

Strike King Rage Twin Tail Menace Grub 4"

RAGE TWIN TAIL MENACE GRUB 3.5" The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow...