Hard Baits

Strike King Red Eyed Shad - 1/2oz

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give...

Strike King Red Eyed Shad - 1/4oz

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give...

7" Rival (2.1oz)

The Googan Squad Rival glide bait was designed to help you catch the biggest bass in the lake. The single-jointed, 2-piece body smoothly glides side to side in an S-shaped motion with short turns of the reel. The bait is equipped with 3X beefy treble...

Arbogast Jitterbug XL

SPECIFICATIONS The Arbogast Jitterbug XL is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud,...

Berkley Hit Stick (5cm)

DESCRIPTION After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight,...

Crippled Herring 1/2oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Crippled Herring 2oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Crippled Herring 3oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Kalin's Google Eye Tungsten Search Bait

Seek and Destroy! The Kalin's Google Eye Tungsten Search Bait was designed to fish while using Electronics “Live technology” to cover water quickly and always have your bait in front of fish. Times are changing with advanced electronics and...

Kast Master 3/8oz 3 Pack Lures

A great selection of 3 Kastmaster 3/8 Oz lures.  These top performing lures will work great in fresh water and salt water applications.  WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov

Luhr Jensen Giant Cowbell™ Lake Troll

Luhr-Jensen's Cowbell Lake Troll creates a disco ball reflection that calls the fish in. Features: No line-twist action & flexible cable Premium plating & polishing for maxiumum flash 3720 (Giant 42", includes rudder, 3-35 & 2-#4...

Luhr Jensen Super Duper Spoon- 1 3/4"

SIZE: 506 (1-3/4") WEIGHT: 1/4 oz. In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design catches water and creates a swimming action game fish find...