Hard Baits

Crippled Herring 2oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes...

Northland Baitfish Float N Spin

Deadly on walleyes, bass and other gamefish. Choose this rig to target off-bottom, suspended fish. The buoyant cylinder float lifts the rig over weeds, moss, logs and rocks. Troll at medium speeds to...

Rapala Jointed® - 2"

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or...

Berkley Choppo (90MM)

DESCRIPTION Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover...

Berkley Screamin Choppo

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo...

Berkley® Warpig™

Aggressive action Blunt nose deflects off structure Loud sound and vibration Lipless sinking bait Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes...

Kastmaster Trout 3-Pack Lures

A great selection of 3 Kastmaster lures for Trout.  These top performing lures will work great in fresh water and salt water applications.  WARNING: Cancer and Reprod

Luhr Jensen Krocodile® - 1/4oz

SIZE: 14 (2-1/8")WEIGHT: 1/4 oz. Start on any high mountain lake. Follow the water through countless rivers that increase in size

Northland Forage Minnow Spoon

The Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down...

Panther Martin Deluxe Spoons

The all-silver, all gold colors and the painted patterns of the traditional Panther Martin deluxe lures make them classic fish catching lures. Our unique brass body and direct through the shaft...

Simon Switchblade 360 Spinners

Introducing the Simon Switchblade Spinners on Rocket Red, with flame beads and tubing – a game-changer in spinner fishing that revolutionizes how you swap blades, saving you valuable time on the...

Yakima Bait Rooster Tail 1/8oz Allstar Pak

Available in ten different assortments, Tackle Box Kits feature: • 5 Original Rooster Tails • 1 Free Vibric Rooster Tail • 5-Compartment Box The box kits feature some of the best-selling Rooster Tail...