Hard Baits

Berkley Screamin Choppo

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo...

Berkley® Warpig™

Aggressive action Blunt nose deflects off structure Loud sound and vibration Lipless sinking bait Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes...

Booyah Prank

SPECIFICATIONS You’ve never seen a lure like the BOOYAH Prank™. A lipped popper, the Prank can be worked on top as a popper that spits water thanks to a cupped and shaved mouth. But it also doubles...

Crippled Herring 1oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes...

Crippled Herring 2oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes...

Northland Forage Minnow Spoon

The Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down...

Panther Martin Deluxe Spoons

The all-silver, all gold colors and the painted patterns of the traditional Panther Martin deluxe lures make them classic fish catching lures. Our unique brass body and direct through the shaft...

Simon Switchblade 360 Spinners

Introducing the Simon Switchblade Spinners on Rocket Red, with flame beads and tubing – a game-changer in spinner fishing that revolutionizes how you swap blades, saving you valuable time on the...

Yakima Bait Rooster Tail 1/8oz Allstar Pak

Available in ten different assortments, Tackle Box Kits feature: • 5 Original Rooster Tails • 1 Free Vibric Rooster Tail • 5-Compartment Box The box kits feature some of the best-selling Rooster Tail...

Yakima Bait Roostertail Trout II Pack (1/16oz Single Hook)

Black Bumblebee Brown Trout Firetiger Glitter Black White   1/16oz Single Hook  

1" Swedish Pimple Spinners 1/10oz

The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh...

Berkley Flicker Minnow™ (11cm)

DESCRIPTION Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with...