Hard Baits

Acme V-Rod Lures

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate baitfish presentation. Finished off with ABS plastic covering for the ultimate durability & hyper realistic...

Addicted Walleye Death Spinner (1/2 oz)

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Arbogast Jitterbug XL

SPECIFICATIONS The Arbogast Jitterbug XL is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud,...

Arbogast Jointed Jitterbug 3 1/2"

Take the classic strike-producing action and sound of the legendary Jitterbug lip and add the tail-wagging action of a jointed lure and you've got action at both ends to attract big bass, pike and other gamefish. The motion of the jointed tail creates a...

Back Packer (2 Pack)

imon Backpacks make an amazingly effective Wobbler even more deadly! By stabilizing and slowing the action of the Simon, it causes them to swim perfectly without tuning, even in heavier flows. The Backpack Scent Chamber also gives you the option of...

Berkley Choppo (90MM)

DESCRIPTION Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The...

Berkley Flicker Shad® Jointed (7cm)

DESCRIPTION Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®...

Berkley Hit Stick (11cm)

DESCRIPTION After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight,...

Berkley Hit Stick (7cm)

DESCRIPTION After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight,...

Bitsy Pad Perch

Strike King has taken the famous Hack Attack® Pad Perch, designed by B.A.S.S. Elite Pro Greg Hackney, and reimagined it to craft the Bitsy Pad Perch – a small profile, finesse version of the original. Just like the original Pad Perch, the Bitsy...

Bitsy Poppin Perch

Taking the liveliest hollow-bodied topwater bait in Strike King’s line up and shrinking it to a “bitsy” size, the Bitsy Poppin’ Perch is the finesse topwater bait you need in your lineup. Work your rod to make it twitch, skip,...

Bomber Model A Crankbaits (1/2oz)

If you were limited to only one crankbait, you’d do well making it a Bomber Model A. A staple with avid fishermen for decades, the Model A’s timeless design, workhorse durability and true- running dependability define the meaning of a go-to...