Crankbaits & Jerkbaits

Rapala Glass Shad Rap - 7/16oz

Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure...

Rapala Jointed Shad Rap - 2 3/4"

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body...

Rapala Jointed Shad Rap - 2"

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body...

Rapala Jointed® - 2 3/4"

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

Rapala Jointed® - 2"

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

Rapala Jointed® - 3 1/2"

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

Rapala Original Floating® - 3.5"

RUNNING DEPTH: 3'-5' BODY LENGTH: 3-1/2" (F09) WEIGHT: 3/16 oz. BOUYANCY : Floating The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted...

Rapala PXR Mavrik 110

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in...

Rapala Shad Rap - 2 3/4"

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap - 2"

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Skitter Pop - 3/16oz

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same... crushing strikes...

Rapala Skitter Pop 1/4oz

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same... crushing strikes...