Crankbaits & Jerkbaits

Rapala X-Rap - 1/8oz

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage...

Rapala X-Rap - 7/16oz

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage...

Rapala X-Rap Magnum - 1 1/8oz

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15...

Rapala X-Rap Magnum - 1 5/8oz

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15...

Rapala X-Rap Magnum - 2 1/2oz

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag10 to 10 feet, the XRM15...

Rattlin Rapala - 1 1/2"

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure...

Rattlin' Rapala® - 2 3/4"

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure...

Rattlin' Rapala® - 2"

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure...

Strike King Pro Model Series 3 Crankbait

A small-bodied deep diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Small bodied Deep diver Dives to 8' 3/8oz

Strike King Pro Model Series 4 Crankbait

A medium-sized body with a wider wobble and an oversized bill to deflect off cover. The Series 4 is great for medium depth, heavy cover applications and dirty water. Wide wobble design Free floating rattles Chip-resistant finishes 3-D eyes Dives...

Strike King Pro Model Series 5 Crankbait

A medium-sized body with a medium wobble and medium buoyancy, The Series 5 has a 2° diving plane to allow for lengthened casts and deeper depths! 2 degree diving plane Free floating rattles 3-D eyes Medium wobble Dives to 10'+ 5/8oz

Strike King Red Eyed Shad - 1/2oz

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give...