Crankbaits & Jerkbaits

Strike King Pro Model Series 5 Crankbait

A medium-sized body with a medium wobble and medium buoyancy, The Series 5 has a 2° diving plane to allow for lengthened casts and deeper depths! 2 degree diving plane Free floating rattles 3-D eyes Medium wobble Dives to 10'+ 5/8oz WARNING:...

Acme V-Rod Lures

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate baitfish presentation. Finished off with ABS plastic covering for the ultimate durability & hyper realistic...

Bomber Model A Crankbaits (1/2oz)

If you were limited to only one crankbait, you’d do well making it a Bomber Model A. A staple with avid fishermen for decades, the Model A’s timeless design, workhorse durability and true- running dependability define the meaning of a go-to...

Lew's Salmo Hornet H4F

The Salmo Hornet is an absolute must for every angler’s tackle box. Recognized by In-Fisherman Magazine as one of the greatest walleye crankbaits of all time, the Salmo Hornet is equally effective on all types of freshwater predators in all types...

Mustad Hollow Body Craw

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Rapala Glass Shad Rap - 5/16oz

Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure...

Rapala OG Slim® 6

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe’s Garage. The Rapala® Slim is a balsa, flat-sided bait with a medium wobble and tight...

Rapala PXR Mavrik 110

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in...

Rapala Shad Rap - 2 3/4"

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Shad Rap - 2"

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail...

Rapala Skitter Pop - 3/16oz

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same... crushing strikes...

Rapala Skitter Pop 1/4oz

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same... crushing strikes...