Crankbaits & Jerkbaits

Rapala Shad Rap - 2"

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...

Rapala X-Rap - 1/4oz

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...

Rattlin' Rapala® - 2"

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the...

Strike King Pro Model Series 5 Crankbait

A medium-sized body with a medium wobble and medium buoyancy, The Series 5 has a 2° diving plane to allow for lengthened casts and deeper depths! 2 degree diving plane Free floating rattles 3-D...

Yo-Zuri 3DR-X Flat Crank

Yo-Zuri's 3DR-X Flat Crank features internationally patented 3D internal prism scale finishes that sends off light in all directions.  

Acme V-Rod Lures

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate baitfish presentation. Finished off with ABS plastic...

Bomber Model A Crankbaits (1/2oz)

If you were limited to only one crankbait, you’d do well making it a Bomber Model A. A staple with avid fishermen for decades, the Model A’s timeless design, workhorse durability and true- running...

Lew's Salmo Hornet H4F

The Salmo Hornet is an absolute must for every angler’s tackle box. Recognized by In-Fisherman Magazine as one of the greatest walleye crankbaits of all time, the Salmo Hornet is equally effective on...

Mustad Hollow Body Craw

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow...

Rapala Glass Shad Rap - 5/16oz

Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When...

Rapala OG Slim® 6

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe’s Garage. The Rapala® Slim is a balsa,...

Rapala PXR Mavrik 110

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides...