Crankbaits & Jerkbaits

Rapala Original Floating® - 3.5"

RUNNING DEPTH: 3'-5' BODY LENGTH: 3-1/2" (F09) WEIGHT: 3/16 oz. BOUYANCY : Floating The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted...

Rattlin' Rapala® - 2"

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala® "wobble" is what make this lure...

Acme V-Rod Lures

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate baitfish presentation. Finished off with ABS plastic covering for the ultimate durability & hyper realistic...

Bomber Model A Crankbaits (1/2oz)

If you were limited to only one crankbait, you’d do well making it a Bomber Model A. A staple with avid fishermen for decades, the Model A’s timeless design, workhorse durability and true- running dependability define the meaning of a go-to...

Kalin's Google Eye Tungsten Search Bait

Seek and Destroy! The Kalin's Google Eye Tungsten Search Bait was designed to fish while using Electronics “Live technology” to cover water quickly and always have your bait in front of fish. Times are changing with advanced electronics and...

Lew's Salmo Hornet H4F

The Salmo Hornet is an absolute must for every angler’s tackle box. Recognized by In-Fisherman Magazine as one of the greatest walleye crankbaits of all time, the Salmo Hornet is equally effective on all types of freshwater predators in all types...

Mustad Hollow Body Craw

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Rapala Glass Shad Rap - 5/16oz

Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure...

Rapala Glass Shad Rap - 7/16oz

Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure...

Rapala Jointed Shad Rap - 2 3/4"

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body...

Rapala Jointed Shad Rap - 2"

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body...

Rapala Jointed® - 2 3/4"

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...