Crankbaits & Jerkbaits

Rapala Jointed® - 2 3/4"

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or...

Bill Lewis Rat-L-Trap

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame...

Rapala Jointed Shad Rap - 2 3/4"

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the...

Rapala Jointed Shad Rap - 2"

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the...

Rapala Jointed® - 3 1/2"

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or...

Rattlin Rapala - 1 1/2"

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the...

Strike King KVD Squarebill 2.5 Crankbait

KVD SQUAREBILL 2.5 CRANKBAIT Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will...

Strike King Red Eyed Shad - 1/2oz

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs,...

Strike King Red Eyed Shad - 1/4oz

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs,...

Kalin's Google Eye Tungsten Search Bait

Seek and Destroy! The Kalin's Google Eye Tungsten Search Bait was designed to fish while using Electronics “Live technology” to cover water quickly and always have your bait in front of fish. Times...

Rapala Original Floating® - 3.5"

RUNNING DEPTH: 3'-5'

Rapala Shad Rap - 2 3/4"

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from...