Crankbaits & Jerkbaits

Berkley® Dredger

Body shape and weighted bill drive bait deep to stay in the strike zone longer Tight subtle action best for deep water fish Great casting and easy to crank for less fatigue all day fishing Slow rise at pause Berkley® paired its world-class bait...

Berkley® SquareBull

Erratic hunting action Maximum flash and tail wag Deflects off structure Floating Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream...

Berkley Flicker Minnow™ (7.5cm)

DESCRIPTION Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker...

Berkley® Warpig™

Aggressive action Blunt nose deflects off structure Loud sound and vibration Lipless sinking bait Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...

Strike King KVD Squarebill 1.5 Crankbait

KVD SQUAREBILL 1.5 CRANKBAIT Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement...

Berkley Flicker Minnow™ (11cm)

DESCRIPTION Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker...

Bill Lewis Rat-L-Trap

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces...

Strike King KVD Squarebill 2.5 Crankbait

KVD SQUAREBILL 2.5 CRANKBAIT Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement,...