Soft Baits

PowerBait® Power Nuggets®

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Fishermans Gold Eel- 4oz

4oz coated jig head with a soft plastic tail

Rigged Squid

Perfect for Fresh and Saltwater fishing, the Zak Wally Whale Squid has the action you need to take on a variety of species. Each squid is made with premium resins that keep the lure lightweight for realistic swimming action that fish just can't resist...

4" Thumper Tail

Fish-Field Swimbaits feature a solid body construction with a big paddle tail that produces a wounded fish vibration throughout the water column. Cast and retrieve, jig it up and down, or even slow-troll to produce strikes. You will catch more Tuna,...

Berkley PowerBait® Natural Glitter Trout Bait (Salmon Egg Scent)

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

#35 Octopus Rigged Squid (1 pack)

Lure in even the most stubborn of fish with this Silver Horde Sports Goldstar Rigged Squid. Highly durable, this pre-rigged soft elastic bodies mimics the erratic action of natural bait that attracts any fish. Erratic action Strong, elastic bodies...

Berkley Gulp!® Saltwater Grub (8")

DESCRIPTION The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Now available in the big 8” size! Ideal on jigs or as a...

PowerBait® MaxScent Creature Hawg

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Atlas Mike's Glo Mallows

Mike’s Glo Mallows are specially treated and scented to attract trout. They are easy to use and can be fished alone or in combination with other baits like salmon eggs or nightcrawlers. In addition to attracting trout, mallows float bait off the...

PowerBait® Minnow (3")

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Wiggle Hoochie

Unbelievable look and action. Fitted with a crank-style Wiggle Hoochie™ Bill and a UV body, this kokanee, trout and salmon lure has an irresistible action. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Fire Corn

Description Pautzke’s scented and pre-dyed Fire Corn takes the guesswork out of home curing and saves you time and money by delivering the world’s only real fishing corn. Fire Corn comes pre-colored, pre-scented and pre-cooked to ensure...