Soft Baits

Mini Squid Hot Pink Rigged

The 2.5" Mini Squid has a lifelike soft plastic body that imparts a natural swimming action when trolled behind a Dodger or Flasher. Available in Hot Pink, Rigged with a 3/0 Single Hook. A hot color choice for Sockeye, Pink Salmon and Kokanee...

Atlas Mikes Salmon Eggs

Mike’s Salmon Eggs are a natural choice for trout, salmon, and steelhead.  That is why they are an easy choice for anglers targeting those species. Trusted by fishermen for many years, scents like nightcrawler, garlic and cheese are a staple...

Balls O' Fire Salmon Eggs

When we say that our Balls O’ Fire are our heritage, we’re not kidding. Our eggs are the product of hand-crafted attention to detail and insistence on the highest quality in the world. Just like ‘Dad Pautzke’ demanded. WARNING:...

PowerBait® Power® Clear Eggs Floating

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Gulp! Alive!® Minnow Jar

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait...

Freaky Franks- Freaky Worm 2.5"

The 2.5” Freaky Worm Firetail is a high quality, soft plastic worm specifically designed to trigger aggression in trout, crappie, bluegill, walleye, sauger, or bass.Recommended use: 1/32 oz jig head under a CRS Float.Fish Just Can't...

Gulp!® Sandworm

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Each bait has a natural presentation in action, scent, and taste Expand your strike zone with Gulp!...

Cuttlefish (5 Pack)

SILVER HORDE CUTTLEFISH - 4.5" The Silver Horde Cuttlefish is a squid or hoochie style lure commonly used when trolling for kokanee or salmon species. The Cuttlefish, from Silver Horde Lures, is 4.5" in length offering a large profile bait to entice big...

BnR Soft Bead Pro Pack

BnR Soft Bead Clack/Sandy Pro-Pack feature 5 colors of fish catching beads in 10, 12 and 14 mm sizes. If your favorite rivers includes salmon or steelhead then this pack is for you. The Clack/Sandy Pack features handmade 10, 12 and 14 mm beads in the...

Addicted Squid Twitch

Designed alongside the Addicted Fishing team in the Pacific Northwest, the new Mustad & Addicted Hootchie Twitching Jigs utilize high-quality squid skirts with an assist-style coated cable setback hook located at the ideal position for solid hooksets...

PowerBait® Glitter Trout Bait

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Gulp! Alive!® Fish Fry

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait...