Soft Baits

Strike King KVD Perfect Plastics Ocho 5"

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho's smooth beveled sides reflect light in different directions, creating a flash effect unlike...

Strike King KVD Sexy Frog

KVD SEXY FROG The KVD Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King®. Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get...

Strike King Rage Chunk 2.5"

RAGE CHUNK 2.5" The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-catching action. For best results, fish the Rage Tail Chunk as a jig trailer for...

Strike King Rage Swimmers - 3.75"

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be utilized with a wide-range of tactics. Poured with an innovative rib design, the Strike King Rage...

Swimbaits: Keitech Easy Shiner 5" (5 Pack)

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the slowest speeds. The Easy Shiner has become a staple in the Tournament Angler's arsenal thanks to our...

Swimbaits: Keitech Fat Swing Impact 3.3" (7 Pack)

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim...

Swimbaits: Keitech Fat Swing Impact 3.8" (5 Pack)

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim...

Swimbaits: Keitech Fat Swing Impact 4.3" (5 Pack)

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim...

Swimbaits: Keitech Fat Swing Impact 4.8" (5 Pack)

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim...

Swimbaits: Keitech Fat Swing Impact 5.8" (4 Pack)

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim...

Trench Hawg 4.65"

Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail! It's unique shape and flange create a tons of water displacement which is sure to entice bites. Pull out the Trench Hawg and combat the...

Yamamoto 1.5" Fuzzy Nut (6 Pack)

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to...