Soft Baits

Gulp!® Extruded Nightcrawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike taste and texture Durable, easy to maintain and ready to fish when you are Features Gulp!...

6" Curly Tail (8 Pack)

Soft Plastic 6" Curly Tail Grub - 8 Pack WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Dry Creek Jerry's Lures 3" Assault Grubs

One of our most versatile sized grubs, the 3” Assault grub is the popular choice in both fresh and salt water fishing. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Gulp!® Killer Crawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Hollow core for lifelike feel and incredible action Still more durable than live nightcrawler Deadly...

Mad River Soft Fish Pills (Size #2)

Fish Pills are made of a soft foam that provides flotation for your hook and your bait, when fishing in a river, stream or lake. Fish Pills will not only keep your hook from snagging the bottom and in the fish’s strike zone, but it also acts as an...

Z-Man DieZel MinnowZ

DESCRIPTION Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that the DieZel...

Gulp!® Crawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Perfect for jig or drop shot Expand your strike zone with Gulp! scent dispersion Rig and fish as any...

PowerBait® Trout Nuggets

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Rapala WildEye® Live Herring

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®,...

Z-Man TRD Tubez

DESCRIPTION Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing...

Crappie Magnet Slab Bites

Adding bait between the tails of a Crappie Magnet body increases the amount of bites you can get when fishing with the Crappie Magnet. We created a more durable bait to increase hits but stay on the hook. Try them out and see why our pro staff is so...

Mustad Octopus Live Jig

The Mustad InkVader is a revolutionary TPE octopus soft bait that is built to look and move exactly like a live octopus, even squirting non-toxic and soluble ink from tablets that can be added to the head cavity. Whether you’re bouncing it off the...