Soft Baits

PowerBait® Pit Boss

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Strike King 3X Z-Too Soft Jerkbait

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Z-Too also...

Strike King Swinging Swim Jig

TOUR GRADE SWINGING SWIM JIG 1/4OZ Look closely at the Strike King® Swinging Swim Jig, and you'll see that unlike other jig styles, it's not built on a fixed hook. Instead, it has an eye joint that allows the hook to swing freely as the jig moves...

Fat Baby Craw 3.75"

Flip and pitch the Gary Yamamoto Fat Baby Craw into thick cover for big fish—bass in the grass won't stand a chance! With its fatter body, the Fat Baby Craw makes an excellent compact jig trailer. It also works well Texas rigged while working dense...

Mustad Goby Paddle Tail

Gobies are an invasive species found in the Great Lakes and Northern Regions. Ideal for Smallmouth Bass, Walleye, and Northern Pike. Cast and retrieve or slow drift on bottom. Available in Paddle Tail or Curly Tail. Soft plastic. Three baits per package,...

Trout Magnet 1/64oz

The Trout Magnet 9 pc. pack contains (7) bodies and (2) 1/64oz size 8 hooks. The 9 piece packs have been our top sellers for years. Select from the color options below or purchase from a local bait and tackle shop or regionally at participating...

Yamamoto Senko 5" (10 Pack)

  The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko...

6" Twin Tail Scampi (4 Pack)

Soft Plastic 6" Twin Tail Fat Scampi - 4 Pack WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Berkley PowerBait® Natural Glitter Trout Bait (Garlic Scent)

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

PowerBait® Floating Steelhead Worm

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Yum Grub 2"

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ribbed grub-like body and a slightly oversized-thin curltail. WARNING: Cancer and Reproductive Harm -www...

Berkley PowerBait® The Champ Minnow (3.4")

DESCRIPTION Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live...