Hard Baits

Berkley Flicker Shad® Jointed (7cm)

DESCRIPTION Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®...

Berkley Hit Stick (5cm)

DESCRIPTION After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight,...

Crippled Herring 1/2oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Crippled Herring 3oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Crippled Herring 4oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Heddon Zara Spook

SPECIFICATIONS The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the past decade, the Zara is still the king of topwater fishing. The Zara Spook is just the right...

Luhr Jensen Giant Cowbell™ Lake Troll

Luhr-Jensen's Cowbell Lake Troll creates a disco ball reflection that calls the fish in. Features: No line-twist action & flexible cable Premium plating & polishing for maxiumum flash 3720 (Giant 42", includes rudder, 3-35 & 2-#4...

Luhr Jensen Super Duper Spoon- 1 3/4"

SIZE: 506 (1-3/4") WEIGHT: 1/4 oz. In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design catches water and creates a swimming action game fish find...

Macks Wedding Ring® Pro- #4

The Wedding Ring Classic turns Pro with a Smile Blade and an extra sharp hook. Troll the Wedding Ring Pro behind a Sling Blade or Double D Dodger to effectively put more trout, kokanee and walleye in the boat...

Mustad Ultimate Frog Stride Bait

The LIVETARGET Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides...

Nomad Design DTX Minnow 145 Shallow FLT 5-3/4"

LENGTH 5-3/4" WEIGHT 2oz DEPTH 10ft ACTION Shallow Floating HOOKS FITTED BKK Viper 4X Trebles 2/0 USES Casting - Trolling 1.5-10kn   The shallow running DTX MINNOW 5-3/4” is a revolution in trolling minnow,...

Rapala Original Floating® - 2"

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...