Crankbaits & Jerkbaits

Brad's Wigglers

Brad’s Wiggler Series The Brad’s Wiggler series crank baits are a superb action diving/floating crank bait utilizing two piece molded construction for superior strength and durability to meet the demands from the most avid...

Brad's Magnum Wigglers

The Brad’s Wiggler series crank baits are a superb action diving/floating crank bait utilizing two piece molded construction for superior strength and durability to meet the demands from the most avid fisherman. Can be fished by trolling, plunking...

Brad's Lil Wigglers

Brad’s Wiggler Series The Brad’s Wiggler series crank baits are a superb action diving/floating crank bait utilizing two piece molded construction for superior strength and durability to meet the demands from the most avid...

Brad's Wee Wigglers

Brad’s Wiggler Series The Brad’s Wiggler series crank baits are a superb action diving/floating crank bait utilizing two piece molded construction for superior strength and durability to meet the demands from the most avid...

Johnson™ ThinFisher™

Blade baits have quite the following whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an easy-change snap, sonic rattle chamber and black nickel hooks targeting freshwater fish species. Built-in sonic rattle...

Original Wiggle Wart®

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Berkley® Cutter™ 90 Shallow

Suspending jerkbait with long-distance castability Versatile – twitch, jerk, pause, rip, burn and standard retrieves Shallow pitched bill for targeting fish higher in the water column Ideal size for imitating smaller baitfish Berkley® paired...

Berkley® Dredger

Body shape and weighted bill drive bait deep to stay in the strike zone longer Tight subtle action best for deep water fish Great casting and easy to crank for less fatigue all day fishing Slow rise at pause Berkley® paired its world-class bait...

Berkley® SquareBull

Erratic hunting action Maximum flash and tail wag Deflects off structure Floating Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream...

Original Mag Wart®

Great for targeting finicky fish of any species, the Mag Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium...

Berkley® Warpig™

Aggressive action Blunt nose deflects off structure Loud sound and vibration Lipless sinking bait Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...

Strike King KVD Squarebill 1.5 Crankbait

KVD SQUAREBILL 1.5 CRANKBAIT Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement...