Soft Baits

Gulp!® Floating Trout Worm

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs Features Gulp! extreme...

Gulp!® Jumbo Leech

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow...

Kalin's Mini Jerk Minnow (3" - 10 Pack)

The Mini Jerk Minnow 3" bait provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size. 10 Pack.   WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Kalin's Sizmic Jerk Minnow Jr. (4" - 10 Pack)

The Jerk Minnow Jr. provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size.   WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Lunker Log 4"

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action...

Lunker Log 5"

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action...

Mr. Crappie Snap Jack

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! Ribbed...

Mustad 3" Stick Worm

The Stick Worm, the softest of LIVETARGET’s newest worm profiles, is designed to excel in various fishing techniques. The 5- and 6-inch versions are ideal for Texas, or wacky rigging, featuring a reduced salt content in the inner core to achieve a...

Mustad 5" Stick Worm

The Stick Worm, the softest of LIVETARGET’s newest worm profiles, is designed to excel in various fishing techniques. The 5- and 6-inch versions are ideal for Texas, or wacky rigging, featuring a reduced salt content in the inner core to achieve a...

Mustad Crawfish

The ubiquitous crayfish, serving as a key prey item for bass populations from Florida to California, assumes a crucial role in many anglers’ pursuits. Leveraging Injected Core Technology (ICT), the LIVETARGET Craw marks a significant departure from...

Mustad Hollow Body Mouse

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of pads and grass mats. The intricate life-like details make this rodent...

Mustad Hollow Body Sunfish

Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to...