Soft Baits

Fishermans Gold Eel- 2oz (2 Pack)

2 oz coated jig head with a soft plastic tail - 2 pack   WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

PowerBait® Pit Boss

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Strike King 3X Z-Too Soft Jerkbait

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Z-Too also...

Yamamoto Senko 5" (10 Pack)

  The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko...

Fat Baby Craw 3.75"

Flip and pitch the Gary Yamamoto Fat Baby Craw into thick cover for big fish—bass in the grass won't stand a chance! With its fatter body, the Fat Baby Craw makes an excellent compact jig trailer. It also works well Texas rigged while working dense...

Keitech Easy Shiner 3" 10 Pack

The 3-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing conditions. Keitech's original two-tone color injection...

Mr. Crappie Grub 2"

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! Ribbed...

Mustad Goby Paddle Tail

Gobies are an invasive species found in the Great Lakes and Northern Regions. Ideal for Smallmouth Bass, Walleye, and Northern Pike. Cast and retrieve or slow drift on bottom. Available in Paddle Tail or Curly Tail. Soft plastic. Three baits per package,...

Rapala WildEye® Live Anchovy

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®,...

Yamamoto "Kreature" Soft Baits

Slightly heavier than a 5-inch Senko, Yamamoto's 4-inch Kreature can be cast weightless for a slow, horizontal descent. Raise your rod tip, and you can burn it back across the water's surface like a buzzbait. This versatile lure's performance is...

Big Bite 1.5" Crappie Tubes (10 Pack)

We have a huge variety of Crappie Tubes for every situation you might come across, all year round and all across the country. Between two sizes, with or without glitter, one, two, or three color, and glow in the dark options, we’re sure to...

Gulp!® Floating Salmon Eggs

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Imitates real salmon eggs Durable, easy to maintain and ready to fish when you are WARNING: Cancer...