Soft Baits

Gulp!® Trout Dough

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the visible...

Mad River Soft Fish Pills (Size #1)

Fish Pills are made of a soft foam that provides flotation for your hook and your bait, when fishing in a river, stream or lake. Fish Pills will not only keep your hook from snagging the bottom and in the fish’s strike zone, but it also acts as an...

PowerBait® Pro Twitchtail Minnow

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Atlas Spawn Sacs Eggs

Spawn Sacs tied from fresh bait is considered one of the best ways to fish for trout, salmon or steelhead. It used to be a job that required planning, preparation and your time. No more! Easy-to-use and productive, Atlas Spawn Sacs take all the work out...

Fire Balls

Our new Fire Balls look, smell, taste and fish like our world famous Balls O’ Fire salmon eggs. We even use our trade secret Balls O’ Fire formula to make them, but Fire Balls are not real eggs. Just don’t tell the fish...

Gulp!® Nightcrawler

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand your strike zone...

Gulp!® Shrimp

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels and smells like live shrimp! Rig and fish using any technique appropriate for live...

P-Line Tuna Ripper

The Tuna Ripper is a jet head designed with 5 ports that allow water to run through the bait, causing the ultimate bubble trail. And with 5 metallic head finishes and 10 skirt combinations, we’ve provided the ultimate tuna color combinations...

Fisherman's Gold Gulpin Sculpin w/ 12oz Jighead

 WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov

Kalin's Sizmic Jerk Minnow (5" - 10 Pack)

The Jerk Minnow features a slightly split tail that delivers a swift and lifelike action that minicks the swimming motion of common baitfish.  The baitfish profile that the Jerk Minnow offers, along with the spilt tail action will prove to attract...

Yamamoto 4" Senko (10 Pack)

  The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko...

Yamamoto Fuzzy Senko 5"

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with threaded fine skirt material to create a new profile and...