Soft Baits

Fisherman's Gold Gulpin Sculpin w/ 12oz Jighead

 WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov

Gulp!® Trout Dough

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the visible...

Kalin's Sizmic Jerk Minnow (5" - 10 Pack)

The Jerk Minnow features a slightly split tail that delivers a swift and lifelike action that minicks the swimming motion of common baitfish.  The baitfish profile that the Jerk Minnow offers, along with the spilt tail action will prove to attract...

Yamamoto 4" Senko (10 Pack)

  The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko...

Canyon Jigs Mini Jig Replacement Skirts- 1.5"

All fish species will eat a Mini-jig. Trout, Bass, Crappie, Bluegill, Salmon, Steelhead and many more will eat the Canyon Plastics Mini Jig. WARNING: Cancer and Reproductive Harm -www.P65Warnings.ca.gov

Fire Balls

Our new Fire Balls look, smell, taste and fish like our world famous Balls O’ Fire salmon eggs. We even use our trade secret Balls O’ Fire formula to make them, but Fire Balls are not real eggs. Just don’t tell the fish...

PowerBait® Power Wigglers®

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Z-Man 1.75" Larvaz (8 Pack)

DESCRIPTION Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously. Made to match the Micro Finesse...

Atlas Mikes Zekes Sierra Gold

Zeke’s Sierra Gold Floating Trout Bait – It’s the original floating trout bait!  Zeke’s Sierra Gold is a powerful combination of scents, amino acids, glitter and vibrant colors. The soft feel and elastic texture easily molds...

Gulp!® Shrimp

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Looks, feels and smells like live shrimp! Rig and fish using any technique appropriate for live...

Z-Man Finesse TRD

DESCRIPTION The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective,...

Berkley PowerBait® Pre-Rigged Swim Shad (4")

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...