Rapala

Original Wiggle Wart®

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the...

Original Mag Wart®

Great for targeting finicky fish of any species, the Mag Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the...

Rapala WildEye® Live Anchovy

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is...

Rapala WildEye® Live Rainbow Trout

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is...

Rapala WildEye® Live Herring

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is...

Rapala OG Slim® 6

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe’s Garage. The Rapala® Slim is a...

Rapala Flat Rap

Built of balsa with a slow-rising response on retrieve pause, the Flat Rap® swims with a hard-flashing modification of the classic Rapala® "wounded-minnow" action. The triangle lip assists in...

Rapala CountDown®

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them...

VMC Twitchin' Jig

TechSet® technical locking curve maximizes hook sets and locks fish in place. Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and...

Rapala Soft Grip® Fillet Knives

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and super-sharp...

Rapala® Fillet Glove

Made of Tuff-Knit™ yarn, a comfy blend of natural and synthetic fibers with stainless steel for the best protection against slicing injury during filleting. Fits either hand, with three sizes...

Rapala Deluxe Electric Fillet Knife Set

The Deluxe Electric Fillet Knife Set works wherever you are. Powerful and quiet motor, with advanced air flow design, makes fast and effortless work of any filleting chore. Includes all adapters for...