Hard Baits

Berkley Screamin Choppo

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces a layer of piercing metal on metal sound...

Bitsy Poppin Perch

Taking the liveliest hollow-bodied topwater bait in Strike King’s line up and shrinking it to a “bitsy” size, the Bitsy Poppin’ Perch is the finesse topwater bait you need in your lineup. Work your rod to make it twitch, skip,...

Bomber Model A Crankbaits (1/2oz)

If you were limited to only one crankbait, you’d do well making it a Bomber Model A. A staple with avid fishermen for decades, the Model A’s timeless design, workhorse durability and true- running dependability define the meaning of a go-to...

Booyah Pad Crasher

SPECIFICATIONS The BOOYAH Pad Crasher soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while remaining weed- and snag-free. The belly features 'chines' that make 'walking the...

Booyah Single Colorado Blade

SPECIFICATIONS Single Colorado BOOYAH Blades are an important tool for spinnerbait fishermen. Single Colorado blades produce a great amount of vibration, allowing bass to feel them from long distances. Available with Ultra Point hooks and Bio-Flex...

Crippled Herring 1/2oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Crippled Herring 1oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Crippled Herring 2oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Crippled Herring 3oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Crippled Herring 4oz

The Crippled Herring is the most versatile lure you'll ever use. It can be vertically jigged, cast and retrieved and even trolled in both fresh and saltwater alike. Its high-action design takes advantage of the strong predator instinct programmed into...

Dardevle Imp 2/5oz

Weight: 2/5 oz. Length: 2 1/4″ x 7/8″The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of...

Dardevle Midget 3/16oz

Weight: 3 /16 oz. Length: 1 3/8″ x 5/8″The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of...