Hard Baits

Bill Lewis Rat-L-Trap

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces...

Bomber Model A Crankbaits (3/8oz)

If you were limited to only one crankbait, you’d do well making it a Bomber Model A. A staple with avid fishermen for decades, the Model A’s timeless design, workhorse durability and true- running dependability define the meaning of a go-to...

Kastmaster Trout Spoon Multi Pack Painted Lure

A great selection of 3 top performing painted finish lures, including Kastmaster, Little Cleo and Phoebe. These top performing lures will work great in fresh water and salt water applications.    WARNING: Cancer and Reproductive Harm...

Kwikfish® K15 Xtreme (Rattle)

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

Luhr Jensen Baby Cowbell™ Lake Troll

Luhr-Jensen's Cowbell Lake Troll creates a disco ball reflection that calls the fish in. Features: No line-twist action & flexible cable Premium plating & polishing for maxiumum flash 3710 (Baby 27", includes rudder & 4-#3...

Luhr Jensen Ford Fender Lake Troll - 13"

Originally fashioned in the 1930's from the headlight reflector of a Model A Ford, few fishing products in the world have as glorious a history as the Ford Fender Lake Troll. Trolled at slow speeds, the Ford Fender produces maximum flash and vibration...

Luhr Jensen Super Duper Spoon- 1 1/2" & 1/6oz

SIZE: 503 (1-1/2")  WEIGHT: 1/6 oz. In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design catches water and creates a swimming action game fish find...

Rapala Glass Shad Rap - 7/16oz

Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure...

Rapala Jointed® - 2 3/4"

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming...

Rapala X-Rap - 7/16oz

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage...

Strike King KVD Squarebill 2.5 Crankbait

KVD SQUAREBILL 2.5 CRANKBAIT Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement,...

Strike King Red Eyed Shad - 1/2oz

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give...