Soft Baits

3" NED Ringer

Featuring our most popular bass colors, the all new 3" NED Ringer features a soft formulated straight tail design that has a small ball at the end of the tail. It is paired with a ringed body style to offer the ultimate NED rig lure. As you jig the lure...

3" Pinger Minnow (1/4oz)

The unique split-tail design of the Strike King® Pinger Minnow is specifically engineered to generate a 180 degree “rolling” action. The 90° line tie enables effortless depth control and maintains a consistent horizontal motion, while...

3" Pinger Minnow (1/8oz)

The unique split-tail design of the Strike King® Pinger Minnow is specifically engineered to generate a 180 degree “rolling” action. The 90° line tie enables effortless depth control and maintains a consistent horizontal motion, while...

3" Pinger Minnow (3/8oz)

The unique split-tail design of the Strike King® Pinger Minnow is specifically engineered to generate a 180 degree “rolling” action. The 90° line tie enables effortless depth control and maintains a consistent horizontal motion, while...

6" Daingerous Swimbait (Deep Model)

The Loaded Daingerous Swimbait revolutionizes the soft-bodied swimbait market with its innovative line-thru top-hook design, which is made possible by a patented hook-harness. The Daingerous Swimbait’s Loaded configuration features a magnetized...

6" Daingerous Swimbait (Shallow Model)

The Loaded Daingerous Swimbait revolutionizes the soft-bodied swimbait market with its innovative line-thru top-hook design, which is made possible by a patented hook-harness. The Daingerous Swimbait’s Loaded configuration features a magnetized...

Atlas Big Boy Salmon Egg – Red

Atlas Big Boy Salmon Eggs – Red are top-quality eggs put through a special process creating jumbo-sized salmon eggs. Perfect Texture – soft enough to entice trout to bite, yet firm enough to stay on a hook in fast current. Available in a...

Berkley Gulp! Alive! Waxies

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Waxie Profile: Crafted with a realistic wax worm body shape featuring the...

Berkley Gulp! Waxies

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Authentic Waxie Profile: Crafted with a realistic wax worm body shape featuring the...

Berkley Gulp!® Minnow 4"

DESCRIPTION The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and...

Berkley Gulp!® Saltwater Swimming Mullet (3")

DESCRIPTION The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Realistic head and body design High action swimming tail Features Gulp!...

Berkley PowerBait® Chigger Craw 3"

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...