Soft Baits

PowerBait® MaxScent The General 5"

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Trout Magnet 1/64oz

The Trout Magnet 9 pc. pack contains (7) bodies and (2) 1/64oz size 8 hooks. The 9 piece packs have been our top sellers for years. Select from the color options below or purchase from a local bait and tackle shop or regionally at participating...

1 3/4" Sassy Shad

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic bait fish you'll find anywhere. The Sassy Shad® will out produce any other shad-type lures. It's...

PowerBait® Trout/Steelhead Egg Clusters

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Gulp!® Earthworm

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Ideal substitute for live earthworms Great for many species Durable, easy to maintain and ready to...

Pautzke Fire Worms

Pautzke’s new versatile Fire Worms are effective for panfish, trout, steelhead and salmon. Fire Worms can be fished in creeks, lakes, rivers and ponds and come in a generous 15 count. This multi-species worm can be fished under a float, jigged,...

Yamamoto 3" Slim Senko (10 Pack)

PRODUCT DETAILS The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement –...

PowerBait® Crappie Nibbles

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait® Power Wigglers®

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Yamamoto Shad Shapeworm

The Yamamoto Shad Shape Worm gives anglers yet another reason to fish Gary Yamamoto Baits. Combining the elements of a ribbed Senko and a tiny shad-like bait, these finesse worms are an ideal choice for drop shotting and darter heading, as well as, a...

Z-Man 1.75" Tiny Ticklerz (8 Pack)

DESCRIPTION A downsized rendition of the popular, fish-catching 1.75-inch TRD TicklerZ, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to...

Z-Man Finesse TRD

DESCRIPTION The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective,...